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ATLANTA Zyman Group, a marketing consultancy founded by former Coca-Cola chief marketing officer Sergio Zyman, has hired Timothy Pearson as chief executive officer, the company said.
Pearson, 51, will manage the daily operations of the Atlanta-based company. Zyman, who previously served as CEO, will retain his title as chairman and direct more of his attention to new business development and acquisitions.
“Tim and I are passionate,” Zyman said. “My role will continue to point out where and how traditional marketing is broken and Tim’s role will be to ensure we apply the right solutions to it.”
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