ZUBI, Dieste win GE hispanic work

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Two shops have landed Hispanic accounts from GE following a review that included Dieste Harmel & Partners in Dallas; Zubi Advertising in Coral Gables, Fla.; and The Vidal Partnership in New York, sources said. Zubi will get the $2-3 million GE Financial Assurance account, and Omnicom-backed Dieste will handle GE’s corporate work, the client confirmed. Omnicom’s BBDO in New York is GE’s lead agency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in