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Intending to run its new Mustang ad only on Hispanic TV, Ford has decided to air the spot–which ties into this summer’s release of The Mask of Zorro–nationally.
The commercial, by Zubi Advertising Services in Coral Gables, Fla., features actors playing Zorro and a damsel fleeing from a villain. In the TV spot a black Mustang convertible “stand-ins” for the hero’s ebony steed.
Actress Catherine Zeta Jones, who co-stars in the movie with Antonio Banderas and Anthony Hopkins, spent three days shooting the commercial with Zubi.
The Hispanic media buy for the spot is $1-2 million.
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