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Zoom Media & Marketing is partnering with LocaModa (an interactive software platform) to bring interactive content and advertising, as well as social media, to its digital out-of-home social network in 600 bars, restaurants and nightclubs in the top 10 markets.
The long-term strategic partnership, being announced today, has already signed its first client, a TV network looking to engage potential viewers to tout its new fall programming.
Zoom is one of several digital out-of-home companies evolving the medium into an interactive one, an increasingly attractive proposition for advertisers looking to engage consumers when they are most receptive to messages.
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