NEW YORK Zoom Media and Marketing and Bally today said they would launch the Bally TV Network.
The agreement, which extends an existing long-term pact between the two companies, calls for Zoom to be designated as Bally’s exclusive provider of customized digital media solutions and the fitness organization’s exclusive advertising sales and promotion partner.
To create the Bally TV Network, Zoom will engage ClubCom, the digital net Zoom acquired last month, to install digital media capabilities in each of Bally’s 350 locations in the U.S. The network will consist of overhead audio-visual screens, personal screens on equipment and digital signage.
When it is fully installed in early spring 2009, Bally’s new digital network will be one of the largest private digital media networks in the U.S. with more than 10 million monthly viewers.
For Zoom, the agreement expands the reach of ClubCom’s digital network to nearly 1,200 gyms in the U.S.
“Bally is an outstanding media partner and we are thrilled to extend and expand our relationship,” said Dennis Roche, president of Zoom Media and Marketing. “Adding Bally to the ClubCom digital network gives Zoom an unparalleled national platform for advertisers interested in reaching the fitness audience.”
In addition to Bally TV Network, Zoom continues to operate across Bally locations a portfolio of 800 illuminated billboards, more than 1,800 static billboards, and opportunities for product sampling and venue-based promotions.