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Zoom Media & Marketing, one of the major consolidators in the place-based out-of-home media business, announced Wednesday (April 7) it purchased the assets of Sports Display, a California-based OOH media company with a network of thousands of sports and fitness venues across the U.S. and Canada.
It’s the sixth aquisition for Zoom in 18 months. But unlike other Zoom deals, the Sports Display acquisition has more to do with building Zoom’s local sales force than expanding its distribution footprint.
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