Zoo Advertising Breaks Edison Source Effort

Zoo Advertising has launched a new outdoor campaign for its biggest client, Edison Source, a division of utility company Edison International. The campaign, which will run only in California, features the themeline, “How do you want to power your world?”
Zoo, based here, won the estimated $10 million business last September. The new effort promotes Edison’s “Earth Source” program, which allows customers to choose between traditional energy suppliers such as nuclear plants and “green energy” sources such as solar power.
“We also have some TV and radio [ready] for the client,” said Jim Sandy, Zoo’s general manager.