Zipcar Moves Along With eFlicks

Zipcar’s first image cam paign, developed by eFlicks Media, is expected to roll out in the metropolitan New York area later this month.

At press time, the five-person Bos ton shop was putting the final touches on a print and direct-marketing effort. The work aims to reach city dwel lers of all ages who want the convenience of having access to a car but don’t want the hassle and expense of maintenance, parking and insurance.

Spending has yet to be determined, but sources said a low-budget, highly targeted effort is expected.