Zipatoni Opens Office in Northeast

CHICAGO Interpublic Group promotional and marketing agency Zipatoni is establishing an East Coast presence by opening an office in Wilton, Conn. The shop has hired industry veteran Helen FitzPatrick as president and general manager of the new location.

“We are excited at the opportunity to expand our business capabilities on the East Coast, and very pleased to have Helen leading that charge,” said Zipatoni CEO Jim Holbrook, in a statement.

FitzPatrick has held marketing and promotional positions at The Guild Group, Tracy Locke Partnership, Reach Marketing and BBDO. Joining her in the office will be: chief creative officer Phil Keane, Hispanic marketing director Fernando Turpin, and director of promotion and event marketing Roger Manco.

Keane has handled creative for brands such as Pepsi, Starbucks, Burger King, Apple Computers and Sara Lee’s branded apparel. Turpin was most recently Hispanic marketing director of The Guild Group, overseeing Kraft’s Latino business.

The St. Louis-based shop operates full-service offices in Chicago and San Francisco. Its clients include Miller Brewing Co., Motorola, Visa, Hallmark and Maytag.