Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Elsie the Cow, one of the most recognized brand icons in retailing, will make a comeback as the main attraction in the first national print campaign mounted by Borden.
The summer-long “Bring Elsie home” print and promotional campaign, from Zipatoni in St. Louis, marks the first real effort to build on one of the brand’s best-known equities by the Dairy Farmers of America, a cooperative of 23,000 dairy farmers who produce the milk that is used in Borden cheese.
Print
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in