Zingy, Pepsi Bring Britney Tones to Phones

SAN FRANCISCO — Zingy, a New York-based wireless entertainment company, will now allow teens to bring the popular songs of Britney Spears to their cell phones. As part of the Pepsistuff.com promotion, which runs through Jan. 31, 2002, Zingy will offer numerous ringtones and logos for cell phones at Pepsistuff.com and Dewstuff.com.

On the two sites, users can purchase a variety of bottles and fountain cups with a “Pepsistuff.com powered by Yahoo!” message and alphanumeric code printed on them. When users go to Pepsistuff.com or Dewstuff.com sites, they can set up a Yahoo! account, enter the code and redeem points. The points can then go toward acquiring the cell phone ringtones and logos.

“Mobile phones are increasingly becoming a way for us to showcase our own unique personalities,” said Zingy founder and CEO Fabrice Grinda. “One-of-a-kind ringtones and logos will make a pitch-perfect addition to the big name merchandise available at Pepsistuff.com.

Added Frances Britchford, vice president of innovation at Pepsi-Cola North America: “This is a huge promotion that harnesses the online world and fully engages teenagers.”