Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA The Vitamin Shoppe said it has signed soccer star Mia Hamm to a three-year contract to appear in the company’s advertising.
It is the first time the North Bergen, N.J., company has used a celebrity to promote its line of vitamins and dietary and beauty products.
The company hired Omnicom Group’s Zimmerman & Partners in Fort Lauderdale, Fla., to handle its creative and media planning, estimated at $20 million, last year without a review. Previously, the firm produced all its advertising internally.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in