Zimmerman Adds Fla. Anti-Smoking Biz

NEW YORK The Zimmerman Agency in Tallahassee, Fla., said it has been awarded the Florida Tobacco Prevention account, a new initiative, following a review.

The contract is valued at $17 million, for one year and the objective of the anti-smoking program is to educate Florida residents and business owners about the negative effects of tobacco.

The dangers of smoking, smokeless tobacco and second-hand smoke will all be stressed in the upcoming effort, which will break in Q1. Online and offline media are in the mix, as are social-networking efforts, public relations, live events and promotions, the agency said.

“Like it or not, smoking affects every person that lives and breathes in the state of Florida,” said Curtis Zimmerman, agency president. “We don’t advocate preaching to smokers—they don’t want to hear it—but we will make a connection between smokers and the affects of smoking, and let the outcome make the greatest impact.”

The marketing campaign from the Omnicom Group-owned shop is scheduled to launch during the Super Bowl in key Florida media markets.