Zim, Bertram Set Sail

The Zimmerman Agency of Tallahassee, Fla., has landed its second marine marketing account in three months.
In December, Zimmerman got its feet wet with Monterey Boats of Archer, Fla. The agency has now acquired advertising and public relations duties for Miami’s Bertram Yachts, a manufacturer of high-end sportfishing boats whose retail prices begin at $1.4 million.
Neither agency principal Curtis Zimmerman nor client general sales and marketing manager Tom Calhoun would reveal the account’s budget. A boating industry source, however, said annual billings would be “comparable to the Monterey account, maybe a little more.”