Ziff Davis Unplugs Family PC

NEW YORK–Ziff Davis Media pulled the plug Wednesday on Family PC, idling 25 employees. September’s issue will be its last.

The decision came just weeks after a last-ditch effort to save the tech monthly by repositioning it this fall as Family Internet Life, a brand extension of Yahoo! Internet Life.

“It was not economically viable,” a spokeswoman said. “And the magazine would not be viable for the foreseeable future.”

The loss brings the company’s total job cuts this year over 100. Ziff Davis Media CEO James Dunning, however, is seeking ways to retain Robin Raskin, the magazine’s editor in chief.

Family PC’s paid circulation grew 38.5 percent to 698,866 in last year’s second half, versus a year earlier, according to the Audit Bureau of Circulations, but newsstand sales tumbled 68 percent to 3,305 copies, as ad pages fell 34.2 percent through June to 263, according to the Mediaweek Magazine Monitor.