Zentropy Launches New Media Council Site

NEW YORK Zentropy Partners has redesigned the Web site for the Producers Guild of America’s New Media Council, a 2-year-old organization that represents the interests of professional practitioners.

The site (www.pganewmedia.org) is designed to facilitate communication among producers of wireless, interactive TV, console and PC gaming, digital animation and broadband, among other emerging entertainment. It targets current and prospective members by listing networking opportunities and events.

A new section, “Advice from the Best in the Business,” will showcase a new media producer’s insight each month through a mini-case history. June’s featured producer: Click Media’s Sven A. Krong, whose work for the Harry Potter and the Chamber of Secrets DVD is featured.

Los Angeles-based Zentropy, a part of McCann Erickson WorldGroup’s MRM Partners Worldwide, is the only media agency sponsor of the PGA New Media Council.