Zentropy Downsizes L.A. Staff

NEW YORK Zentropy Partners has slashed about 15 percent of its 100-person staff in its Los Angeles headquarters, sources said.

About 15 positions were eliminated across all departments in response to the stagnant economy, sources said. The interactive shop, a part of McCann-Erickson WorldGroup’s MRM Worldwide, works on accounts like Reebok International, General Motors’ GM BuyPower and Earl Jean, among others.

Steve Woolford, executive vice president, worldwide managing director at Zentropy, did not immediately return calls. A company representative declined comment.

Zentropy’s other offices in Detroit, Minneapolis, New York, Frankfurt, London, Paris and Sydney were not hit by personnel layoffs, sources said.