Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Publicis Groupe’s Zenith Optimedia has issued a revised global ad forecast for 2010, projecting a 3.5 percent rise in spending to $448 billion.
The upgrade represents an improvement of more than a full percentage point vs. ZO’s April forecast of a 2.2 percent gain in ad spending for the year. In December, it predicted a mere 0.9 percent gain in spending for the year.
The revised forecast follows several predictions in recent weeks from other ad shops that also boosted their estimates for the year as the ad economy continues to improve.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in