Zenith Names A Successor To Betsy Frank

Zenith Media USA has promoted Audrey Steele to the post of senior vice president, director of strategic media resources, replacing prominent television programming expert Betsy Frank.
Steele, 34, will be responsible for the dissemination and forecasting of all of Zenith’s media research, with an emphasis on the broadcast arena. She will oversee a staff of six.
“Having [Frank’s] high profile obviously [was] good for business in terms of current and potential clients. We hope to widen the net Betsy cast for more than TV issues,” said Steele.
Steele was groomed by Frank for 10 years; she most recently held the post of vice president, manager of strategic media resources.