Zenith Names A Successor To Betsy Frank

Zenith Media USA has promoted Audrey Steele to the post of senior vice president, director of strategic media resources, replacing prominent television programming expert Betsy Frank.
Steele, 34, will be responsible for the dissemination and forecasting of all of Zenith’s media research, with an emphasis on the broadcast arena. She will oversee a staff of six.
“Having [Frank’s] high profile obviously [was] good for business in terms of current and potential clients. We hope to widen the net Betsy cast for more than TV issues,” said Steele.
Steele was groomed by Frank for 10 years; she most recently held the post of vice president, manager of strategic media resources.
Frank left Zenith six months ago to become executive vice president, research and development at MTV Networks.
Steele has some big shoes to fill. In her role at Zenith, Frank had considerable influence among television programming executives as the leading prognosticator of network TV lineups during her tenure there and previously at Saatchi & Saatchi.
“Audrey has the right style and credibility,” said Frank. “This is an important role for Zenith to maintain. Programming execs listen to advertisers more these days.”
“Audrey was in lockstep with everything Betsy did. She’ll be at the forefront of initiatives like TV optimization,” said Rich Hamilton, Zenith’s U.S. chief executive. Optimizer audience measurement software, a planning and buying aid, has already been adopted by Zenith.
Steele joined Zenith in 1995. Previously, she was associate director of Saatchi & Saatchi’s television information and new media department.