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NEW YORK Harrah’s has awarded Publicis Groupe’s Zenith Media its media planning and buying chores after a review, the client confirmed today.
Harrah’s spends approximately $120 million annually on ads, per Nielsen Monitor-Plus. The other review contenders were WPP Group’s Mindshare and Aegis Group’s Carat.
Independent Horizon handled buying, while planning was split among several undisclosed shops.
“Harrah’s was searching for a media partner that could best navigate the future media landscape and our evolving needs,” said David Norton, the client’s chief marketing officer.
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