Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Publicis Groupe’s Zenith Media has acquired Moxie Interactive, an Atlanta-based i-shop.
The move expands Zenith’s digital offering beyond online planning and buying, bringing creative, search engine and e-mail marketing, mobile and gaming, viral, technology development and hosting, interactive kiosks, and e-commerce into the fold.
Terms were not disclosed, but sources said the acquisition would bring Zenith’s digital billings to more than $300 million annually.
The two agencies have teamed for five years on the Verizon Wireless account, with Moxie serving as lead digital agency and Zenith as the client’s primary media shop.
“This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in