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ZDNet, the Web unit of computer magazine publisher Ziff-Davis, is contacting a select group of agencies nationwide about participating in a review of its estimated
$25 million advertising account.
A ZDNet representative declined to comment about the review.
Officially, there is no incumbent on the ZDNet business. However, sources said the client has told some agencies that Foote, Cone & Belding, San Francisco, previously handled its account.
FCB does handle ad duties for Ziff-Davis’ cable channel, ZDTV, which offers programming about computers, e-business and the Internet.
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