Zatarain’s Puts Account In Play

Zatarain’s has put its estimated $8 million advertising account into review. Interpublic Group’s Mullen of Winston-Salem, N.C., will defend.

Peter A. Mayer Advertising of New Orleans, WestWayne of Atlanta and undisclosed agencies are also contending, sources said.

Zatarain’s, which is headquartered in Gretna, La., is not using a consultant. Agency presentations are scheduled for mid-December. The company manufactures New Orleans-style spices, sauces, rice mixes and seasonings. Zatarain’s spent $5 million on advertising through August of this year, according to CMR. The company’s media expenditures totaled $8 million last year. The client could not be reached for comment.