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Zatarain’s has put its estimated $8 million advertising account into review.
Interpublic Group’s Mullen of Winston-Salem, N.C., will defend. Peter A. Mayer Advertising of New Orleans, WestWayne of Atlanta and undisclosed agencies are also contending, sources said.
Zatarain’s, which is headquartered in Gretna, La., is not using a consultant. Agency presentations are scheduled for mid-December.
The company manufactures New Orleans-style spices, sauces, rice mixes and seasonings.
Sources said the review was the result of Zatarain’s entry into the new frozen “bowls” product category, which it shares with numerous competitors including Uncle Ben’s and Aurora Foods’ Mrs.
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