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Zappos.com’s innovative business approach has put its name on the tips of many marketers’ tongues.
The only problem is, a lot of consumers either don’t know the brand exists or that the firm sells more than shoes.
So, the Las Vegas-based retailer has kicked off a review in order to hire an agency to help remedy that problem. The $7 million account in play includes media, creative, discovery/research and agency fees. Incumbent The Ad Store is defending.
Zappos has become a darling of marketing circles for building its brand through a corporate culture based on customer service and devotion to social media.
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