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For those seeking brand religion, an unlikely shrine has emerged in the desert the past few years. It sits near the Las Vegas airport: the headquarters of online retailer Zappos.
Over the past few years, executives from dozens of companies, including Southwest Airlines and Best Buy, as well as ordinary customers, have made the trek to see its operations up-close. The tour has undeniable Zappos touches: each department has its own greeting, and in-house motivational guru Dr.
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