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NEW YORK Churchill Downs racetrack said today that it has signed its first corporate sponsor for the historic Kentucky Derby.
Yum! Brands—parent of KFC, Taco Bell, Pizza Hut, Long John Silver’s and A&W Restaurants—will sponsor the 132nd running of the iconic race in Louisville, Ky., part of horse racing’s Triple Crown.
“For several years we have contemplated a major sponsorship for the Kentucky Derby but decided we would only pursue an agreement if it was with the right partner, and we have an excellent partner in Yum! Brands,” said Thomas Meeker, president and CEO of Churchill Downs, in a statement.
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