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LOS ANGELES The first of three regional and national cable spots from WPP Group’s Young & Rubicam Brands for the Land Rover LR3 breaks Monday, according to the automaker.
The first execution (“Translations”) shows a Japanese woman descending in an elevator, responding with an exclamation translated as “Wow” when she sees the LR3 electronic air suspension feature. Later, a man accelerating on a highway repeats the sentiment in German, responding to the 300 horsepower engine.
Titles translate from kanji characters and German spelling to English.
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