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NEW YORK WPP Group’s Young & Rubicam has won the ad account of Weight Watchers International, the consultant running the search has confirmed.
The review came down to Y&R here and crosstown shop TBWA\Chiat\Day, an Omnicom Group agency, sources said. The client spends about $45 million annually on ads.
Interpublic Group’s Lowe, the media incumbent, also a finalist, had been eliminated earlier, according to sources [Adweek Online, Nov. 11].
Pile and Co., the consultancy in Boston, guided the process.
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