Y&R Signs On To Covad's Web Service

Young & Rubicam has been awarded the estimated $20-30 million ad account of high-speed Internet access provider Covad Communications Co. without a review.
The San Francisco shop had been doing brand consulting work for the client while Covad was making plans to conduct a formal agency review, sources said. The client had initially tapped consultancy Select Resources International, Los Angeles, to manage that review, and SRI had contacted a handful of shops earlier this month. But Covad executives ditched the review because they wanted to move quickly on their advertising plans.
“We have selected Y&R to handle our advertising,” said Dustin Grosse, director of brand management for the client.