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CHICAGO Miller Brewing next week will break two image spots tagged, “Miller. Good call,” a client representative has confirmed.
The commercials, from WPP Group agencies Ogilvy & Mather and Young & Rubicam, focus on choice and innovation and kick off an umbrella effort for the Milwaukee brewery, which is owned by South Africa’s SABMiller. The client spent $245 million on domestic ads last year, per TNS Media Intelligence/CMR.
A spot from Y&R in Chicago shows people falling into each other domino style and includes the line, “Because you can get in line and pick what they give you, or you can make your own choice.”
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