Y&R N.Y. Adds Design Chief

NEW YORK Young & Rubicam’s New York chief creative officer Gary Goldsmith has recruited former Lowe director of design Greg Crossley to become head of design, a new role at the WPP Group agency.

The move is driven by Y&R’s desire to broaden its creative palette as clients increasingly seek ideas beyond advertising. “Design is becoming more and more a big part, an important part of establishing corporate presence,” said Goldsmith, citing Apple as one example. Crossley is “going to be there for our clients and certainly for pitches and for internal communications and branding issues.”

Crossley, 54, who reports to Goldsmith and started last week, spent four years at Interpublic Group’s Lowe and Bozell, which was folded into Lowe in 2003. He left Lowe in November and has since freelanced at agencies such as Foote Cone & Belding and Saatchi & Saatchi Consumer Healthcare.

His client experience ranges from “Got Milk?” and The New York Times to Macy’s and Barnes & Noble (he helped promote the latter’s in-store cafes.) He worked on Barnes & Noble as a creative director at New York shop Farago Advertising in the 1990s.

At Y&R, Crossley is tasked with creating a design unit that will split its time between existing clients and new business pitches. Initially, he will focus on how the agency presents itself as a brand. He said he was excited about the opportunity, adding, “Let’s see if we can walk the walk.”

Crossley and Goldsmith previously worked together at Lowe, where Goldsmith was chief creative officer and chairman until April 2005.