Y&R N.Y. Adds Design Chief

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NEW YORK Young & Rubicam’s New York chief creative officer Gary Goldsmith has recruited former Lowe director of design Greg Crossley to become head of design, a new role at the WPP Group agency.

The move is driven by Y&R’s desire to broaden its creative palette as clients increasingly seek ideas beyond advertising. “Design is becoming more and more a big part, an important part of establishing corporate presence,” said Goldsmith, citing Apple as one example.

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