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Penny Baldwin has made the first of what she promises will be several strategic moves at Young & Rubicam, promoting Kathy Murphy from general manager to COO, a new position.
Baldwin was named president and CEO of Y&R’s San Fran cisco office last November. She previously headed up Arnold’s outpost here. Baldwin said one of Murphy’s major roles as COO will be to cultivate partnerships and alliances with other local WPP Group companies.
“We have some great assets available to us that need to be harnessed,” Baldwin said, referring to the approximately 15 WPP companies in the Bay Area.
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