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Young & Rubicam offices and subsidiaries around the globe are playing a significant role in the reorganizing and renaming of what was formerly Ford Motor Co.’s Ford Automotive Products Operations, according to Craig Mulhauser, vice president of marketing, sales and service.
The new entity is called Visteon, coined from the words visionary and eon. Teaser print ads began appearing worldwide in 22 publications in seven languages about a month ago, said Steve Seyferth, Y&R executive vice president and director of client services.
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