Y&R Continues Its Reinvention

Adds Dot.Com Pair, Herbal Supplement Maker to Client Roster
SAN FRANCISCO–Continuing to move away from its reputation as a traditional packaged goods shop, Young & Rubicam has added a pair of Internet companies and herbal supplement maker Nature’s Way to its client list.
The dot.com clients–General Magic’s Mytalk.com and Rentals.com–each have estimated billings of $15-20 million. Spending is undisclosed for Nature’s Way.
“The shift in our roster to a greater number of technology and Internet clients and fewer accounts like our former Clorox business signals a change in the identity of this agency,” said Austin McGhie, CEO of Y&R’s San Francisco office.