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Ex-Burnett Creative Team Key to Win of Israel-based Business
CHICAGO–Young & Rubicam here, with help from the connections of a recently hired creative team, has won global ad responsibilities for Surfnotes to promote the company’s Web information retrieval technology.
The Jerusalem company offers a technology that automatically extracts Web page highlights and delivers them to users who are accessing the Internet through handheld devices such as pagers and cellular phones.
“I love to get my hands on something that is totally revolutionary,” said Y&R Chicago president Howard Breen.
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