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Keith Newton, a 19-year veteran of Young & Rubicam who has held planning posts in Australia, London and New York, has become director of brand planning at the agency’s flagship New York office.
Newton, who also carries the title of managing partner, succeeds Marta LaRock, who has taken a global job under Steph anie Kugelman, world wide chief strategic officer.
Since January, Newton, 44, has worked with CEO Ed Vick to coordinate and improve Y&R’s plan ning capabilities globally.
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