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Various Services Touted Via “Where Money Lives’ Tag
NEW YORK-Young & Rubicam will import a global tagline for Citibank via a series of service-specific ads, the first of which breaks this week. There are still no plans, however, for an overall brand image effort for the $800 million client.
The first ad will tout a checking account that automatically transfers money into savings, according to sources.
The 30-second spot will employ a tagline that Y&R developed for ads outside the U.S.:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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