Y&R Advances in Buffalo Wild Wings Review

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CHICAGO Buffalo Wild Wings has narrowed the list of contenders in its $2 million advertising review to three agencies, according to the consultant conducting the review.

Vying for the Minneapolis company’s account are independent agency WestWayne in Atlanta, WPP Group’s Young & Rubicam in Chicago and Interpublic Group’s Mullen in Winston-Salem, N.C. Cut from the review were independent incumbent Periscope of Minneapolis and IPG agencies TM Advertising in Dallas and McCann Erickson in Detroit.

Boston-based consultant Pile and Co.



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