YPB&R Touts New Name, Business Model

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Independent Yesawich Pepperdine Brown & Russell is changing its name to Ypartnership, according to Larry Tolpin, president and chief creative officer at the shop.

The move is intended to “really express an expanded roster of active partners and key executives, as well as a new agency model for how we will do business,” he said.

The Orlando, Fla.-based advertising and public relations firm is engaged in “expanded capabilities of how to reach customers,” and that the business model change includes handling agency compensation differently, he added.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in