You’ve Got RUDE MAIL!

Most computer users are familiar with the more popular on-screen icons: the ticking clock, pointing finger, exploding bomb, etc.
Minneapolis agency Gabriel Diericks Razidlo is using another universal symbol to express how we feel about computers when they don’t do as we ask.
In a trade ad for Crash & Burn Computing, a Minneapolis computer troubleshooting company, a computer-illustrated hand making a familiar obscene finger gesture gets the point across. The accompanying headline reads, “Isn’t that cute. Your computer is asking for help.”
The ad suggests computers might know more than they let on, especially when they decide to crash just at the wrong time, said copywriter/creative director Tom Gabriel.
The ad will run in local business publications and be faxed to local businesses, including several advertising agencies, Gabriel said.
–Aaron Baar