YouTube’s 10 Most-Watched Ads in September

Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's Ads Leaderboard list, ranking the month's most-viewed spots.

Which ads beat it? A lazy phone, a wayward meteor, and an attractive woman pooping. (Marketing is a tough game.)

Elsewhere on the list, two EA Sports production made the cut—one for a soccer game, the other for football. Comedy Central snuck in with a hilarious promo for Key & Peele. A disturbing political spot opposing Obamacare prodded viewers to record views. And Old Spice—a mainstay of this monthly list—added another gem.

Check out all 10 spots from this month at this link:

1

Old Spice “Snow Globe”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Upload date: 9/4/2013
Views: 803,488

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

2

EA Sports “Colin Kaepernick vs. Russell Wilson: Eyebrow vs. Eyebrow”

Creative Agency: Heat
Media: Wieden + Kennedy
Upload date: 9/10/2013
Views: 1,154,180

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

3

Comedy Central “Key & Peeles Is My S**T”

Creative Agency: Comedy Central Brand Creative
Media: Horizon
Upload date: 9/9/2013
Views: 1,166,759

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

4

GoDaddy “The Baker”

Creative Agency: Deutsch
Media: Internal
Upload date: 9/4/2013
Views: 1,971,748

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

5

Generation Opportunity “The Exam”

Upload date: 9/18/2013
Views: 2,009,479

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

6

FIFA 14 “We Are FIFA 14”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Upload date: 9/6/2013
Views: 5,367,797

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

7

Chipotle “The Scarecrow”

Creative Agency: CAA Marketing, Moonbot Studios
Media: Compass Point Media
Upload date: 9/11/2013
Views: 6,757,284

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

8

PooPourri.com “Girls Don’t Poop”

Creative Agency: Harmon Brothers
Upload date: 9/10/2013
Views: 11,195,440

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

9

LG “Ultra Reality”

Upload date: 9/2/2013
Views: 11,517,750

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

10

Motorola “Moto X Lazy Phone: Touchless Control”

Creative Agency: Droga5, Razorfish
Media: Digitas
Upload date: 9/9/2013
Views: 15,115,902

—To be eligible for the Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.