YouTube’s 10 Most-Watched Ads in May

1

Samsung Monitors “Buddy The Dog”

Creative Agency: Possible Worldwide
Upload date: 5/13/2013
Views: 1,837,530

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

2

Old Spice “Shave”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Upload date: 5/13/2013
Views: 2,255,893

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

3

Cruzan Rum “Welcome to the Don’t Hurry”

Creative Agency: Fallon
Media: Starcom Worldwide
Upload date: 5/8/2013
Views: 2,812,442

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

4

Windows 8 “Less Talking, More Doing”

Creative Agency: Crispin Porter + Bogusky
Media: Starcom MediaVest
Upload date: 5/22/2013
Views: 4,131,334

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

5

Kmart “Big Gas Savings”

Creative Agency: Draftfcb
Media: iProspect
Upload date: 5/22/2013
Views: 5,078,816

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

6

Xbox One Unveil Video

Creative Agency: Razorfish
Media: Starcom MediaVest
Upload date: 5/21/2013
Views: 5,649,562

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

7

Audi “The Challenge”

Creative Agency: PMK•BNC
Upload date: 5/6/2013
Views: 5,780,410

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

8

Old Spice “Baby”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Upload date: 5/13/2013
Views: 6,469,401

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

9

Sony PlayStation 4 Teaser

Creative Agency: In-house
Media: DNK
Upload date: 5/20/2013
Views: 7,055,178

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

10

Call of Duty: Ghosts Masked Warriors Teaser Trailer

Creative Agency: 72andSunny
Media: OMD
Upload date: 5/1/2013
Views: 10,923,907

Note: The Call of Duty: Ghosts reveal trailer has 13 million views, but is not eligible for this list, which recognizes live-action ads but not gameplay trailers.

—View counts as of June 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.