Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and Adweek’s Leaderboard for July. With creative courtesy of Ogilvy, the 60-second spot features an assortment of girls and women hiding the moment they realize they’re being filmed, all to the tune of Rose Murphy’s "Peek-a-Boo."
But perhaps the real winner this month is Samsung, whose “Flight Chat” spot for the Galaxy 4 was first posted to YouTube on July 29 but rocketed to the No. 2 slot with a whopping 13-million-plus views. Imagine its view count had it been up all month.
Taking a distant No. 3 spot (just under 6.5 million views) is a hilarious Foot Locker/Reebok ad featuring Shaquille O’Neal and hip-hopper Tyga, courtesy of creative agency BBDO. Let's just say it involves a hydraulic lift that allows them to converse eye to eye about Shaq's cool new sneakers.
To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The list only ranks videos uploaded in July.