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Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and Adweek’s Leaderboard for July. With creative courtesy of Ogilvy, the 60-second spot features an assortment of girls and women hiding the moment they realize they’re being filmed, all to the tune of Rose Murphy’s "Peek-a-Boo."
But perhaps the real winner this month is Samsung, whose “Flight Chat” spot for the Galaxy 4 was first posted to YouTube on July 29 but rocketed to the No.
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