YouTube’s 10 Most Watched Ads in January

10

Nike Basketball ‘Count on Kobe’

Creative Agency: Wieden+Kennedy
Media: Razorfish
Views: 2,558,900



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

9

Activision Call of Duty ‘The Replacer’

Creative Agency: 72andSunny
Media: OMD
Views: 2,959,747



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

8

Toyota ‘I Wish’

Creative Agency: Saatchi & Saatchi LA
Media: Saatchi & Saatchi LA
Views: 3,208,036



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

7

Audi ‘Prom’

Creative Agency: Venables Bell & Partners
Media: Mediacom
Views: 3,422,075



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

6

Volkswagen ‘Get Happy’

Creative Agency: Deutsch LA
Media: Mediacom
Views: 3,502,311



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

5

Mercedes-Benz ‘Kate Upton Washes a CLA’

Creative Agency: Merkley+Partners
Media: Razorfish
Views: 5,705,545



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

4

Samsung Home Appliances ‘Bear’

Creative Agency: The Viral Agency
Views: 5,887,234



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

3

Toyota ‘Wish Granted’

Creative Agency: Saatchi & Saatchi LA
Media: Saatchi & Saatchi LA
Views: 6,111,078



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

2

Microsoft Internet Explorer ‘Child of the ’90s’

Creative Agency: Microsoft with Column Five
Media: Starcom MediaVest
Views: 8,797,321



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

1

Nike Golf ‘No Cup Is Safe’

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Views: 9,128,663



—View counts as of 1/28. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.