YouTube’s 10 Most-Watched Ads in April

1

Nestlé El Mejor Nido “Learning to Share”

Creative Agency: Casanova Pendrill
Media: Zenith Optimedia
Upload date: 4/1/2013
Views: 843,138



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

2

Lunchables “Rob Dyrdek Water Balloon”

Creative Agency: Razorfish
Media: Starcom
Upload date: 4/4/2013
Views: 918,494



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

3

Sauza Tequila “Make It With a Lifeguard”

Creative Agency: Havas Worldwide
Media: Starcom
Upload date: 4/3/2013
Views: 1,504,077



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

4

Old Spice “Shower”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Upload date: 4/7/2013
Views: 1,765,854



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

5

Call of Duty: Black Ops 2 “The Replacers”

Creative Agency: 72andSunny, The Ant Farm
Media: OMD
Upload date: 4/7/2013
Views: 3,360,301



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

6

Old Spice “Watermelon”

Creative Agency: Wieden + Kennedy
Media: Wieden + Kennedy
Upload date: 4/7/2013
Views: 4,982,214



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

7

Pepsi “Mirrors”

Creative Agency: 180LA
Media: OMD, R+M
Upload date: 4/4/2013
Views: 10,039,427



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

8

Kmart “Ship My Pants”

Creative Agency: Draftfcb
Media: iProspect
Upload date: 4/10/2013
Views: 16,171,634



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

9

Dove “Real Beauty Sketches”

Creative Agency: Ogilvy Brazil
Media: PHD, Mindshare
Upload date: 4/14/2013
Views: 37,645,964



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

10

Evian “Baby & Me”

Creative Agency: BETC Paris
Media: Havas Media
Upload date: 4/19/2013
Views: 43,141,861



—View counts as of May 2. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.