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Agency startup Youngquist/Marcoccia this month kicked off its first national ad campaign: an $8-10 million print effort for upscale speciality retailer Res toration Hardware.
The shop, based in Sausalito, Calif., won the account in June after a review of Northern California agencies.
Four print ads will run through next year in magazines such as Martha Stewart Living, The New Yorker and House & Garden, which typically reach well-heeled readers. Each shows a different high-end product such as a luxury couch or bed.
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