Overall Billings Growth: Up 4.5% to $233 million: (grade C+)" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" >


Overall Billings Growth: Up 4.5% to $233 million: (grade C+)

Clients Lost: $11 million including Terminix: (grade C)
New Clients: $3 million including Michigan National Bank: (grade C-)
Growth From Current Clients: Up $20 million: (grade B+)
Creativity: Lincoln-Mercury work greatly improved with hire of Mike Belitsos: (grade A-)
Management Savvy: This office is hurt occasionally by missteps by parent agency, like ill-advised tie to Lord, Dentsu & Partners, which took Y&R out of hunt for Ford credit card: (grade C+)
Teacher’s Comments: Y&R has raised its status considerably in the creative department. Previous work wasn’t even on the map. Resurgence of Mercury division, and successful launch of new Lincoln should pay dividends later.
Overall Grade: B-
Copyright Adweek L.P. (1993)