Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Friendly and outgoing, Dallas agency principal Susan Knape is quick to land on a first-name basis with numerous clients and peers.
Some of that is probably due, though, to her easily mispronounced surname (kuh-NAH-pee).
So in keeping with her shop’s mission to sell itself as a concise communicator, the Knape agency recently unveiled a new logo that should eliminate any confusion, Merriam Webster’s style (see below).
“Unlike many similar words in the English language, the ‘K’ is not silent,” according to an agency release.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in