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Despite a soft market for soft drinks in the past several years, a report by Mintel says sales of non-alcoholic beverages will have grown 20 percent between 1999 and 2004, reaching $79 billion by the end of this year. The research firm foresees a 24 percent increase between 2004 and 2009, when the market’s size is expected to hit $98.2 billion. Bottled water and sports/ energy drinks are now the fastest-growing segments, with the latter expected to gain by 18.4
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